The Prodigy blog
Practical reads from the team that prints, stitches, and ships it — swag ideas, branding strategy, and what we're up to in Lindon.
“Swag Better.” is our slogan, and it’s also a real instruction, because most swag isn’t done well, and everyone can picture the proof: the conference tote that went straight in the trash, the scratchy tee that never left the drawer. Swag done better works differently, and after nearly two decades of producing it, we can … Read more
Experiential marketing is a strategy where a company creates an immersive brand experience for its customers. It goes beyond traditional advertising and engages people on a deeper level: interactive events that involve as many of the five senses as possible, so the audience connects with the brand through a real emotional response instead of another … Read more
It would be hard to find a business leader whose primary goal isn’t growth. And growth depends on your customer base. The old 80/20 rule holds that around 80 percent of a company’s sales ↗︎ (opens in a new tab) come from about 20 percent of its customers. You may think the key to growth … Read more
Every year, brands get a fresh opportunity to be more creative about how they connect with employees and customers. Swag has always been the physical touchpoint between a company and its supporters, and it works best when it keeps up with how people actually live. People love collecting promotional products ↗︎ (opens in a new … Read more
People everywhere have realized they have options when it comes to where they work, and making employees feel appreciated is a big component of keeping them. The holiday season always arrives faster than anyone expects. If you want to make it special for your employees this year and thank them for their contributions, the single … Read more
As fall winds down, people start saying their goodbyes to mild weather and getting ready for winter. For some, colder weather is a breath of fresh air: an excuse to stay in without guilt, get into sweats, grab a blanket, and cozy up with a show or a good book. For others, winter means skiing, … Read more
“From the moment you walk in the front door, it’s a welcoming environment that screams professionalism.” That’s how the editors at Apparelist described our shop after touring it for their #RoadToPRINTINGUnited series. Here’s the story. If you’re part of the apparel decorating industry, you’re already familiar with Apparelist ↗︎ (opens in a new tab). For … Read more
Engaging posts. Short-form video. Paid digital campaigns. Catchy billboards. These are a few of the puzzle pieces of a great marketing strategy, but there’s one piece that even experienced companies miss or undervalue: branded merchandise. How can swag increase your exposure, grow your following, and build your brand? Here’s how to get real return on … Read more
If your company is filled with happy employees, your business is probably doing well. Happy workers are more productive ↗︎ (opens in a new tab), which naturally leads to happier clients. Happy workers also feel more connected to their job and their team, the raw material of a positive company culture. If you’ve ever wondered … Read more
Using branded merchandise as a giveaway is an effective marketing technique, but only when it’s done right. A giveaway can go wrong for a couple of predictable reasons: the company doesn’t promote it, or it gives away products nobody wants. A lanyard might be easy to hand out at a business conference, but it’s also … Read more
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