The Prodigy blog
Practical reads from the team that prints, stitches, and ships it — swag ideas, branding strategy, and what we're up to in Lindon.
People everywhere have realized they have options when it comes to where they work, and making employees feel appreciated is a big component of keeping them. The holiday season always arrives faster than anyone expects. If you want to make it special for your employees this year and thank them for their contributions, the single … Read more
As fall winds down, people start saying their goodbyes to mild weather and getting ready for winter. For some, colder weather is a breath of fresh air: an excuse to stay in without guilt, get into sweats, grab a blanket, and cozy up with a show or a good book. For others, winter means skiing, … Read more
“From the moment you walk in the front door, it’s a welcoming environment that screams professionalism.” That’s how the editors at Apparelist described our shop after touring it for their #RoadToPRINTINGUnited series. Here’s the story. If you’re part of the apparel decorating industry, you’re already familiar with Apparelist ↗︎ (opens in a new tab). For … Read more
Engaging posts. Short-form video. Paid digital campaigns. Catchy billboards. These are a few of the puzzle pieces of a great marketing strategy, but there’s one piece that even experienced companies miss or undervalue: branded merchandise. How can swag increase your exposure, grow your following, and build your brand? Here’s how to get real return on … Read more
If your company is filled with happy employees, your business is probably doing well. Happy workers are more productive ↗︎ (opens in a new tab), which naturally leads to happier clients. Happy workers also feel more connected to their job and their team, the raw material of a positive company culture. If you’ve ever wondered … Read more
Using branded merchandise as a giveaway is an effective marketing technique, but only when it’s done right. A giveaway can go wrong for a couple of predictable reasons: the company doesn’t promote it, or it gives away products nobody wants. A lanyard might be easy to hand out at a business conference, but it’s also … Read more
Is your brand not getting the traction it needs to stand out? Are competitors growing their audience faster than you are? Don’t read that as failure. It may just be time for a rebrand. Rebrands aren’t only for companies struggling to grow, either. There comes a point in the lifecycle of any business when a … Read more
Summer always feels like it’s flying by, but there’s a lot of it left, and your employees are already enjoying the warm weather, the long days, and (hopefully) some well-earned time off. Summer can feel hectic for a company, but it’s also one of the best windows to connect with your team. Use the season’s … Read more
Hosting an event is a thoughtful way to put your brand in front of potential clients or to build a strong employee culture. Events are fun, and taxing to prepare. Your team can spend weeks or months making sure everything goes smoothly. But if no one shows up, was it worth it? A big part … Read more
The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Used consistently over time, they’re one of the most reliable ways to build brand awareness, and there are a lot of ways to put them to work. You can gift … Read more
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