Swag Ideas

Booth space, travel, signage, staff time. By the time a trade show budget reaches the giveaway line, there usually isn’t much left on it. That’s workable, because the job of a booth item is to still be on their desk in six months. We produce trade show giveaways for clients all year, and we work … Read more

Every year, ASI surveys thousands of people about the branded products they actually keep, use, and remember. The 2026/2027 edition just landed, and it’s the closest thing the promo industry has to a straight answer on what works. Here are the ten categories that earn their keep, with the numbers behind each. 1. Fleece & … Read more

Every year, brands get a fresh opportunity to be more creative about how they connect with employees and customers. Swag has always been the physical touchpoint between a company and its supporters, and it works best when it keeps up with how people actually live. People love collecting promotional products ↗︎ (opens in a new … Read more

People everywhere have realized they have options when it comes to where they work, and making employees feel appreciated is a big component of keeping them. The holiday season always arrives faster than anyone expects. If you want to make it special for your employees this year and thank them for their contributions, the single … Read more

As fall winds down, people start saying their goodbyes to mild weather and getting ready for winter. For some, colder weather is a breath of fresh air: an excuse to stay in without guilt, get into sweats, grab a blanket, and cozy up with a show or a good book. For others, winter means skiing, … Read more

If your company is filled with happy employees, your business is probably doing well. Happy workers are more productive ↗︎ (opens in a new tab), which naturally leads to happier clients. Happy workers also feel more connected to their job and their team, the raw material of a positive company culture. If you’ve ever wondered … Read more

Summer always feels like it’s flying by, but there’s a lot of it left, and your employees are already enjoying the warm weather, the long days, and (hopefully) some well-earned time off. Summer can feel hectic for a company, but it’s also one of the best windows to connect with your team. Use the season’s … Read more

Everyone loves branded merchandise, but there’s a lot of forgettable product out there, and it takes some judgment to land the piece your employees, customers, and prospects will actually treasure. As you think about your own line of swag, remember two things: quality counts, and the classics are classics for a reason. It’s always fun … Read more

There’s a lot that goes into a new employee’s first week at your company. You may have a well-developed onboarding process, but have you considered adding swag as a new element? The coolest hoodie or hottest water bottle can’t fix a broken onboarding process, but they can help to make a new employee feel a … Read more