Branding & Marketing

Companies buy branded merchandise in two main ways: bulk orders placed for a specific event, or a company webstore that employees and locations order from all year. Both work well, and the right one depends on how often your people need gear and how many of them order it. This guide is for the HR, … Read more

Holiday gifts that arrive calm and on time in December are usually ordered in August or September. We’ve been producing holiday orders since 2006, and the pattern holds: the orders that turn stressful are the late ones more often than the complicated ones. This post is that calendar, working backward from a December delivery date … Read more

Nobody loves your logo more than you do. You’re the one who picked the colors, struggled over the design, and distilled your heart, soul, and core values into it. It’s your baby! To most other people, it’s nothing but another (arguably beautiful!) brand logo. The instinct, when you’re paying for swag, is to make the … Read more

Experiential marketing is a strategy where a company creates an immersive brand experience for its customers. It goes beyond traditional advertising and engages people on a deeper level: interactive events that involve as many of the five senses as possible, so the audience connects with the brand through a real emotional response instead of another … Read more

It would be hard to find a business leader whose primary goal isn’t growth. And growth depends on your customer base. The old 80/20 rule holds that around 80 percent of a company’s sales ↗︎ (opens in a new tab) come from about 20 percent of its customers. You may think the key to growth … Read more

Engaging posts. Short-form video. Paid digital campaigns. Catchy billboards. These are a few of the puzzle pieces of a great marketing strategy, but there’s one piece that even experienced companies miss or undervalue: branded merchandise. How can swag increase your exposure, grow your following, and build your brand? Here’s how to get real return on … Read more

Using branded merchandise as a giveaway is an effective marketing technique, but only when it’s done right. A giveaway can go wrong for a couple of predictable reasons: the company doesn’t promote it, or it gives away products nobody wants. A lanyard might be easy to hand out at a business conference, but it’s also … Read more

Is your brand not getting the traction it needs to stand out? Are competitors growing their audience faster than you are? Don’t read that as failure. It may just be time for a rebrand. Rebrands aren’t only for companies struggling to grow, either. There comes a point in the lifecycle of any business when a … Read more

Hosting an event is a thoughtful way to put your brand in front of potential clients or to build a strong employee culture. Events are fun, and taxing to prepare. Your team can spend weeks or months making sure everything goes smoothly. But if no one shows up, was it worth it? A big part … Read more

The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Used consistently over time, they’re one of the most reliable ways to build brand awareness, and there are a lot of ways to put them to work. You can gift … Read more