Branding & Marketing

This may be uncomfortable to hear, but nobody loves your logo more than you do. You’re the one who picked the colors, struggled over the design, and distilled your heart, soul, and core values into it. It’s your baby! To most other people, it’s nothing but another (arguably beautiful!) brand logo. The instinct, when you’re … Read more

Experiential marketing is a powerful strategy where a company creates an immersive brand experience for their customers. This approach goes beyond traditional advertising and engages customers on a deeper level. These events are interactive and allow the audience to forge a strong connection with the brand by involving as many of the five senses as … Read more

Finding a business leader whose primary goal wasn’t pointed at growth would be difficult. Such a goal obviously depends entirely on the customer base of the company, and it’s a fairly well-established concept in the business world that 80 percent of a company’s sales ↗︎ (opens in a new tab) are generally produced by 20 … Read more

In the fiercely competitive business arena an edge can make all the difference. Enter swag, your secret weapon to leave an indelible mark on customers. First impressions are everything. High-quality swag speaks volumes about your brand’s commitment to excellence. Whether you deliver goods or services to your customers in your market, a branded gift is … Read more

Engaging posts. Short-form video content. Paid digital marketing campaigns. Catchy billboards. These are just a few of the puzzle pieces that make up a great marketing strategy. But there’s one piece of the puzzle that even the most experienced companies can miss or undervalue, and that is branded merchandise. How can you incorporate swag into … Read more

Using branded merchandise as a giveaway is an effective marketing technique but only when done right. A giveaway can go wrong for a number of reasons. A company can either fail to properly promote their giveaway or give away products that no one wants. Sure, a lanyard might be a great item to give to … Read more

Is your brand not getting the traction you need to stand out in your industry? Are you seeing your competitors grow their brand and gain new followers at a faster rate than your company? Don’t read this as a sign of failure; this is actually a great opportunity for your company — it’s time for … Read more

As a business, hosting an event is a thoughtful way to put your brand in front of potential clients or to foster a strong employee culture. While these events can be a lot of fun, they’re also very taxing to prepare. Your team can spend days, weeks, and even months planning to make sure everything … Read more

The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Over time, using these products consistently is a sure-fire way to effectively build brand awareness. There are many ways you can do this. You can gift your branded merchandise to … Read more

There are many ways for a company to make a good impression on their customers — their customer service team, their social media posts, and even the user interface of their website. Packaging is also another great way to impress your customers, although it’s often one of the areas that gets overlooked the most. Not … Read more