Branding & Marketing

This may be uncomfortable to hear, but nobody loves your logo more than you do. You’re the one who picked the colors, struggled over the design, and distilled your heart, soul, and core values into it. It’s your baby! To most other people, it’s nothing but another (arguably beautiful!) brand logo. The instinct, when you’re … Read more

Experiential marketing is a strategy where a company creates an immersive brand experience for its customers. It goes beyond traditional advertising and engages people on a deeper level: interactive events that involve as many of the five senses as possible, so the audience connects with the brand through a real emotional response instead of another … Read more

It would be hard to find a business leader whose primary goal isn’t growth. And growth depends on your customer base. The old 80/20 rule holds that around 80 percent of a company’s sales ↗︎ (opens in a new tab) come from about 20 percent of its customers. You may think the key to growth … Read more

Engaging posts. Short-form video. Paid digital campaigns. Catchy billboards. These are a few of the puzzle pieces of a great marketing strategy, but there’s one piece that even experienced companies miss or undervalue: branded merchandise. How can swag increase your exposure, grow your following, and build your brand? Here’s how to get real return on … Read more

Using branded merchandise as a giveaway is an effective marketing technique, but only when it’s done right. A giveaway can go wrong for a couple of predictable reasons: the company doesn’t promote it, or it gives away products nobody wants. A lanyard might be easy to hand out at a business conference, but it’s also … Read more

Is your brand not getting the traction it needs to stand out? Are competitors growing their audience faster than you are? Don’t read that as failure. It may just be time for a rebrand. Rebrands aren’t only for companies struggling to grow, either. There comes a point in the lifecycle of any business when a … Read more

Hosting an event is a thoughtful way to put your brand in front of potential clients or to build a strong employee culture. Events are fun, and taxing to prepare. Your team can spend weeks or months making sure everything goes smoothly. But if no one shows up, was it worth it? A big part … Read more

The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Used consistently over time, they’re one of the most reliable ways to build brand awareness, and there are a lot of ways to put them to work. You can gift … Read more

There are many ways for a company to make a good impression on its customers: the customer service team, the social channels, even the website. Packaging belongs on that list, and it’s the one that gets overlooked the most. That’s a missed opportunity, because as business gets more digital, your product and its packaging are … Read more

When you close your eyes and think about a brand, its colors are probably the first thing you see. Try it: if we say McDonald’s, you think yellow and red. Facebook? Blue. UPS? Brown and yellow. Does this matter? Every company has to land on colors eventually, and surely most just pick ones that look … Read more