The Prodigy blog
Practical reads from the team that prints, stitches, and ships it — swag ideas, branding strategy, and what we're up to in Lindon.
Using branded merchandise as a giveaway is an effective marketing technique, but only when it’s done right. A giveaway can go wrong for a couple of predictable reasons: the company doesn’t promote it, or it gives away products nobody wants. A lanyard might be easy to hand out at a business conference, but it’s also … Read more
Is your brand not getting the traction it needs to stand out? Are competitors growing their audience faster than you are? Don’t read that as failure. It may just be time for a rebrand. Rebrands aren’t only for companies struggling to grow, either. There comes a point in the lifecycle of any business when a … Read more
Summer always feels like it’s flying by, but there’s a lot of it left, and your employees are already enjoying the warm weather, the long days, and (hopefully) some well-earned time off. Summer can feel hectic for a company, but it’s also one of the best windows to connect with your team. Use the season’s … Read more
Hosting an event is a thoughtful way to put your brand in front of potential clients or to build a strong employee culture. Events are fun, and taxing to prepare. Your team can spend weeks or months making sure everything goes smoothly. But if no one shows up, was it worth it? A big part … Read more
The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Used consistently over time, they’re one of the most reliable ways to build brand awareness, and there are a lot of ways to put them to work. You can gift … Read more
There are many ways for a company to make a good impression on its customers: the customer service team, the social channels, even the website. Packaging belongs on that list, and it’s the one that gets overlooked the most. That’s a missed opportunity, because as business gets more digital, your product and its packaging are … Read more
Everyone loves branded merchandise, but there’s a lot of forgettable product out there, and it takes some judgment to land the piece your employees, customers, and prospects will actually treasure. As you think about your own line of swag, remember two things: quality counts, and the classics are classics for a reason. It’s always fun … Read more
When you close your eyes and think about a brand, its colors are probably the first thing you see. Try it: if we say McDonald’s, you think yellow and red. Facebook? Blue. UPS? Brown and yellow. Does this matter? Every company has to land on colors eventually, and surely most just pick ones that look … Read more
When you think about McDonald’s, what comes to mind? Aside from their food, it’s probably the golden arches that have been McDonald’s logo since the early ’60s. Or what about Starbucks? Their two-tailed mermaid (or, as devoted Starbucks customers know her, their siren emblem). How about Apple? That one is easy, right? This is the … Read more
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