The Prodigy blog
Practical reads from the team that prints, stitches, and ships it — swag ideas, branding strategy, and what we're up to in Lindon.
A printed shirt almost never dies of old age. It dies in the laundry room: hot water, a scorching dryer, a capful of fabric softener, and a logo that cracked years before the fabric wore out. Our Lindon shop decorates thousands of tees a month, and we see the aftermath too, because a company’s swag … Read more
Three printing methods, one question, and an internet full of chemistry lectures. Two of these are acronyms one letter apart; the third sounds like a window-cleaning tool. So which printing method should you choose? The answer comes down to two things: what the garments are made of, and how many you need. Our Lindon shop … Read more
Yes. Mostly. But we decorate thousands of tees a month in our Lindon shop, and we can tell you that most ruined-shirt stories start the same way: a hot iron and about four seconds of confidence. The good news is that ironing a t-shirt is genuinely easy once you know two things: what the shirt … Read more
Every year, ASI surveys thousands of people about the branded products they actually keep, use, and remember. The 2026/2027 edition just landed, and it’s the closest thing the promo industry has to a straight answer on what works. Here are the ten categories that earn their keep, with the numbers behind each. 1. Fleece & … Read more
This may be uncomfortable to hear, but nobody loves your logo more than you do. You’re the one who picked the colors, struggled over the design, and distilled your heart, soul, and core values into it. It’s your baby! To most other people, it’s nothing but another (arguably beautiful!) brand logo. The instinct, when you’re … Read more
One of the most reliable upgrades in corporate apparel is moving from generic blanks to retail brands your team already knows, and one we’re often asked about is TravisMathew, a brand that blends sophistication with a touch of California cool. Here’s why a premium retail brand like TravisMathew can be the right fit for a … Read more
Bobby Hundreds is an icon of the Los Angeles streetwear scene. Among many other accomplishments, he has designed streetwear worn by big-name celebrities, and he’s one of the sharpest writers on branding working today. There’s a lot of Bobby content out there: interviews, essays, and books as well as designs, collaborations, and apparel. His appearance … Read more
“Swag Better.” is our slogan, and it’s also a real instruction, because most swag isn’t done well, and everyone can picture the proof: the conference tote that went straight in the trash, the scratchy tee that never left the drawer. Swag done better works differently, and after nearly two decades of producing it, we can … Read more
Experiential marketing is a strategy where a company creates an immersive brand experience for its customers. It goes beyond traditional advertising and engages people on a deeper level: interactive events that involve as many of the five senses as possible, so the audience connects with the brand through a real emotional response instead of another … Read more
It would be hard to find a business leader whose primary goal isn’t growth. And growth depends on your customer base. The old 80/20 rule holds that around 80 percent of a company’s sales ↗︎ (opens in a new tab) come from about 20 percent of its customers. You may think the key to growth … Read more
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