When you put on any article of clothing it physically becomes an extension of you. The brand and messaging of that apparel become a psychological extension of you as well.
The bond between people and what they wear can be powerful. That power works in favor of your business when others wear something with your logo. And it’s not just apparel! Daily accessories like bags, drinkware, and journals work the same way.
Those who wear or carry anything with your logo are de facto ambassadors of your brand.