The entire purpose of promotional products that carry your logo and message is to influence your target audience and build their interest in your company. Used consistently over time, they’re one of the most reliable ways to build brand awareness, and there are a lot of ways to put them to work.

You can gift branded merchandise to your employees. You can send it to customers along with their orders. You can hand it out at events or conferences. You can even sell items directly to the public online.

How you use promotional products is up to you. What matters is choosing the right items for your business. The wrong products can quietly damage how customers perceive your brand. We’ve been helping companies make this call since 2006, and the decision almost always comes down to three questions.

Think about your target audience

Who are you targeting? Your existing customer base or new prospective clients? A few key accounts, or as many impressions as possible at a trade show? What’s the demographic? Knowing your audience answers the how, where, and what of your branded merchandise. Once you know the basics, we can help you with the specifics: here’s what we make, from apparel to awards to onboarding kits.

Think about your budget

The right strategy depends on your budget. Lower-cost products tend to fit giveaways and events; higher-end items fit customer appreciation, where one person receives one meaningful thing. Either way, pick products that are practical and appreciated rather than something destined for a drawer. Quantity, product choice, and decoration method drive most of the price. Our pricing guide breaks down how each one moves the number.

Think about your distribution plan

Once you’ve narrowed down the products, figure out how they’ll reach the right people. Taking them to an event? Have everything produced and packed ahead of time so the event gets your attention, not the logistics. Shipping to customers or prospects? Make sure the labeling and packaging are on point. The box is part of the impression. The right products with no distribution plan is effort wasted.

If your business has never done branded merchandise before, it can feel like a lot to coordinate. That’s the part we handle every day: design, production, and delivery under one roof, decorating in our own Lindon facility or through trusted partners. Tell us who you’re trying to reach, and we’ll help you pick the products that represent you well.