Branding & Marketing

When you close your eyes and think about a brand, its colors are probably the first thing you see. Try it: if we say McDonald’s, you think yellow and red. Facebook? Blue. UPS? Brown and yellow. Does this matter? Every company has to land on colors eventually, and surely most just pick ones that look … Read more

When you think about McDonald’s, what comes to mind? Aside from their food, it’s probably the golden arches that have been McDonald’s logo since the early ’60s. Or what about Starbucks? Their two-tailed mermaid (or, as devoted Starbucks customers know her, their siren emblem). How about Apple? That one is easy, right? This is the … Read more