Branding & Marketing

When you close your eyes and think about a brand, their colors will probably be the first thing you envision. Try it… If we say McDonald’s, you’ll think yellow and red. If we say Facebook, you’ll think blue. If we say UPS, you’ll think brown and yellow.  Does this matter? Every company has to eventually … Read more

When you think about McDonald’s, what comes to mind? Aside from their food, it’s probably the golden arches that have been McDonald’s logo since the early ’60s. Or what about Starbucks? Their two-tailed mermaid (or, as devoted Starbucks customers know her, their siren emblem). How about Apple? That one is easy, right?  This is the … Read more