Bobby Hundreds is an icon in the streetwear fashion scene of Los Angeles. Among many other accomplishments, he has designed streetwear that has been worn by big name celebrities.
In the fiercely competitive business arena an edge can make all the difference. Enter swag, your secret weapon to leave an indelible mark on customers.
Experiential marketing is a powerful strategy where a company creates an immersive brand experience for their customers. This approach goes beyond traditional advertising and engages customers on a deeper level. These events are interactive and allow the audience to forge a strong connection with the brand by involving as many of the five senses as possible, invoking an emotional response.
Finding a business leader whose primary goal wasn’t pointed at growth would be difficult. Such a goal obviously depends entirely on the customer base of the company, and it’s a fairly well-established concept in the business world that 80 percent of a company’s sales are generally produced by 20 percent of the customer base.
Great businesses understand the power and influence of branded merchandise. Creating swag that perfectly represents your company should be a central part of any brand’s marketing efforts. Promotional products help companies aesthetically express their unique personalities, engage with their target demographics, and reinforce the way a company wishes to be seen (optics).
With every new year, brands have the opportunity to get more creative about how they’re connecting with their employees and customers. Swag has always been the physical touchpoint between a company and its supporters, and it always engages and delights the people who receive it.
